01 Campaigns · Events · Communications

I create brand
experiences
people remember.

From the first idea to the last guest — I bring strategy, people and precise production together in campaigns that live beyond the brief.

Explore selected work
Melisa Arapović-Grubor at a Woman.Comm event
Sarajevo, Bosnia & Herzegovina
BTLEventsPRContentStrategy
02

Campaigns · PR · Events

MITA Group

Creative solutions and delivery for major local and international brands — from PR strategy and events to crisis communications.

03

Digital transformation

UNICEF BiH

Digital channel strategy, budgeting, advertising, monitoring, reporting and team training through Aqua Digital.

04

Founder · Publishing

Mali Slon

An active personalised children's publishing venture spanning brand, content, customers, media and business growth.

05

Content · Social media

ASA Bolnica

Healthcare content, digital campaigns, analytics, media relations and structured website content.

A big idea matters only when every detail works.

01

Listen

The audience, business objective and market context define the real problem.

02

Shape

I translate strategy into a clear concept, brief and workable plan.

03

Connect

I align partners, agencies, suppliers, budget and deadlines.

04

Deliver

I lead field execution, measure the outcome and close the project.

Two decades between audiences, brands and stories.

A career built through research, journalism, PR, digital, entrepreneurship and experiential marketing.

Prefix & Woman.Comm Club

PR & BTL Manager

Events, partnerships, production and member experience.

ASA Bolnica

Social Media Consultant & Content Creator

Strategy, campaigns, editorial and media content.

Mali Slon

Founder & Publishing Director · side business

Personalised publishing and independent brand building.

Aqua Digital

Online & Social Media Specialist

Strategy and campaigns for UNICEF, Sparkasse, Telemach and others.

MITA Group

Account, PR & Social Media roles

PR, events, campaigns, content and crisis communications.

Oxygen · Puls

Journalist · Field Manager

Journalism, market research and audience analysis.

Have an idea that needs
the right delivery?